Tuesday, March 28, 2017

The Importance of Collaboration to Business Event Success



The positive effects of collaboration in business are becoming more well known, and that kind of success can carry over to event management as well. Networking can help you improve your event performance, organization, and volunteer productivity, and it can drive in new business as well.

Event promoters who are members of several networks, and who enroll attendees as affiliates who are also members of several networks, are more likely to maximize attendance and enhance the success of an event.

No matter what your event is focused on, an event driven by connections and referrals is going to pull in more qualified attendees who will be more likely to be interested in the products and services offered at the event and who will contribute to a more enriching experience for all attendees. The effects of working together can be extremely explosive when it comes to you event promotion and experience.




Networking is a powerful tool to bring in more qualified attendees to your event, in the sense that they will not just be passive observers, but they will contribute to each other’s experiences, they will engage in interactive activity with the other members of the group, and they will form more connections while they’re there.

Pooling from existing networks and bringing in new attendees through ones that are already highly interested in your event will be more likely to craft an audience capable of contributing more to your event economy. Don’t underestimate the effect of a lateral approach to event attendance based on networking.

What do you think? How powerful is networking? How useful has been or is it to collaborate with others?

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